When road warriors become cloud warriors


When business continuity is mentioned, for most, critical services like power and IT services come to mind. However, COVID-19 is redefining many organisations’ long-term view of business continuity, and ensuring that business operations can continue to function is paramount.

8x8 client EIMS is a global, end-to-end demand generation business serving technology companies.

With the spread of coronavirus, and as countries like Spain, the UK and New Zealand introduced lockdowns, EIMS needed to find a solution to keep its 170-strong sales team servicing clients and generating revenue.

EIMS rapidly deployed 8x8 X Series, an integrated solution for voice, chat, video meetings and contact centre.

Adopting 8x8’s platform across its UK headquarters and international offices has enabled EIMS sales representatives to use 8x8’s Virtual Office desktop and mobile apps to collaborate with employees and customers from the safety of their own homes.

Team managers can also monitor quality assurance from their remote locations using 8x8’s cloud platform to:

  • Schedule and host team video meetings
  • Track call volumes
  • Monitor live calls and listen to call recordings
  • Create team chat rooms to collaborate on programs
  • Supervise overall sales representative performance and productivity

8x8 helped EIMS transition its global sales operation to work remotely in just a few days, ensuring the lifeblood of the business keeps flowing.

“Due to the fast-changing public health situation, employee well-being was the top priority, not only in Spain, but across all our operations centres around the world. Partnering with 8x8 enabled us to rapidly and safely move our teams from working in the office to their homes without impacting the high quality support we provide international clients. In the matter of days, we had more than 170 sales representatives around the world up and running, and working remote on the 8x8 cloud communications solution.”

Tim Smith, CEO at EIMS

8x8 X Series enables all-in-one communications through a single platform that combines video, team chat, contact centre and analytics www.8x8.com/uk/x-series

Bee Hindocha


Previously shortlisted for ‘Marketing Employee of the Year’, Bee is a razor-sharp marketing leader, bringing over 13 years of industry expertise and knowledge. Working her way up the ranks, she is currently EMEA Communications Director at 8x8.

Through her innovative thinking and fresh approach to content, PR and social media marketing, she focuses on driving brand reputation, as well as up-scaling demand generation efforts. She has extensive experience in leading client engagement strategy and transformation projects, across multiple countries, embedding several new digital platforms to create a superior customer experience. Outside of her passion for marketing, Bee enjoys being outdoors and sports with her two young boys, as well as some fine wine and dining when she gets the chance.

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