In a world where many products and services have become commodities, the customer experience has emerged as a differentiating force. Customer acquisition, loyalty and advocacy are the prizes at stake.

Learn how customer journey mapping helps you instantly visualize the details and missteps of a customer engagement. Once you analyze the real sources of customer gratification and discontent, you can improve loyalty and boost advocacy.

This ebook will show you how analytics can help solve the toughest customer experience puzzles. You’ll learn:

  • How customer journey mapping identifies sources of customer discontent
  • What self-service paths can be improved
  • How to find conditions that trigger complaints

Download this ebook to translate the voice of your customers into action.


Get professionally-recorded greetings and auto attendant menus!

Visit the store


Learn from 8x8 experts and industry leaders how global cloud solutions from 8x8 can help your business and improve your customer service, all while saving you money and time.

View all webinars