How to find the best phone service for your small business



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How cloud phones can help you grow your business and achieve success

Your phone is your business lifeline, it is also your customers’ preferred way to contact you quickly. The internet, email, Skype are good, but when it is an emergency – a plumber is needed, your car has broken down on the way to your child’s school play, you need to tell your bank your credit card has been stolen – only a phone will do.

SMEs are the backbone of UK business. UK government statistics show there were 5.7 million businesses with less than 250 employees, which is the normal definition of SMEs. They are the core of Britain’s economy, employing around 17 million people.

Many small and medium-sized businesses have to be dynamic to survive. This is particularly true if the UK economy is facing headwinds and uncertainties around Brexit . What can you do to leverage your strengths in a competitive market?

Replace your old phone system.

Cloud-based phone systems have considerable advantages over old-fashioned landline type setups.The primary one is cost: modern cloud phones can reduce local call costs by up to 40% and international calls by as much as 90%.

These phone systems are easy to set up, simple to use, don’t need unsightly wiring, and provide great flexibility and quality over landlines. All they need is a good internet connection. You only need one telephone number for callers to contact your business, and route the calls appropriately.

Major benefits of cloud phone services include:

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  • High-quality audio
  • Features such as texting, voicemail, affordable unlimited calls, call forwarding and video conferencing
  • Accessible from a remote admin dashboard
  • Metrics to track key customer service-related KPIs like customer hold times, call durations, and initial call waiting times.

These metrics help answer questions like:

  • Do we need to hire additional customer support agents?
  • Should we train support staff members who handle incoming calls?
  • Are we taking calls at different times e.g. out of office hours or time zone differences?
  • How many potential customers wait too long and give up?

Clearly, companies that love their customers and want to provide them with the best customer journey and experience, so they will return, would be well advised to move to a modern cloud telephony system.


Choosing the right business phone system

Discuss with your staff to understand what they need, and what they would like. If your business is growing rapidly, then planning for the future of its communications is essential.

Options that includes voice calls, reception and holding music, forwarding, mobile phone integration, and conferencing tools in one system, gives you the most value. Ensuring your staff aren’t switching between apps or looking for multiple passwords on Post-its is inadvisable. You want a one-stop system - one which smoothly works in together with your other major office apps like Dropbox or Microsoft Office 365.

Project management, tasking and calendar app integration is also useful for many SMEs, so make sure that your new cloud phone system easily integrates with those apps.

Important points to keep in mind

  • Important-point-speech-exclamation-pixel-100x104.png width=Is the system going to be easy to learn and use?
  • Can your keep your existing number?
  • Do the advanced features need training sessions?
  • How quickly will the installation be up and running?
  • What ongoing technical support is offered?

The best business communications specialists like 8x8 offer complete one-stop packages of applications, phones and any cabling/hardware necessary. This makes installation easy, with minimum downtime when moving to a cloud phone system.


Mobile Integration – the must-have for today’s business-friendly phones

It is important to deploy a phone system which integrates seamlessly with your office system. The best cloud phone technologies do that, so you can take a call on your office mobile, walk out the door, jump into a taxi to a meeting, without the caller sensing any handovers between office and mobile communications.

Give your customers and staff the best communication tools


Overall, a modern cloud phone system, with its multiple options and powerful features will better engagement between your customers, whether they are B2C or B2B, and your team. If customers are happy, and staff can access emails, office data, and deal with issues with quickly and easily – even if they are out on a job miles away, that will help your business achieve its goals.

Contact an 8x8 cloud communications specialist for a no-obligation analysis of your communications and see how your business can benefit from a cloud phone system.

Samuel Wilson


Samuel Wilson is 8x8's Senior Vice President of Small Business & eCommerce and is responsible for all global small business and eCommerce sales, operations and delivery with an aim to accelerate growth and productivity in this high-volume, transactional business. He joined 8x8 from MobileIron where he was instrumental in taking the company public and part of the team that grew annual billings from $26 million to $200 million, including building and leading their eCommerce business. Prior to MobileIron, Wilson spent 14 years in technology banking, both as an analyst covering communications and as an institutional investor. Wilson has a B.S. in Electrical Engineering from Seattle University and an MBA from the University of Califo [...] Read More >

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