Customer relationship management is a key for any business, small or big. Top management is convinced that Salesforce, or any CRM system is critical for business operations which in turn is driving the investment into the CRM market. However, does the value of CRM trickle down well to the actual users? One of the key challenges for senior executives is getting their staff to use the CRM software. How about combining the most used business process and communication into one system of engagement?

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