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Michelle Fitzsimmons

Michelle is a Senior Content Writer at 8x8. She was previously an editor at TechRadar, a leading consumer tech news and reviews website. Now she’s focused on helping small businesses reach their goals. When she’s not writing, she enjoys going to hockey games, walking her dogs, hiking, volunteering and reading. Read More>

Articles by: Michelle Fitzsimmons

Small Business Owner Work From Home Tips

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Working from home for an extended period is a new reality for many of us. But, for small business owners, work from home (WFH) isn’t necessarily new. According to 2017 data from the Small Business Administration, about half of small businesses are home-based. Just over 60% of companies without pai [...]

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Connections Matter More than Ever for Small Businesses

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The entire global community has been affected by the current health crisis. In the U.S., small businesses in particular face unprecedented challenges. While the definition varies by city and state, many nonessential businesses have been ordered to temporarily close their physical locations in an ef [...]

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5 Social Media Best Practices for Small Business

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Think social media is only for big brands? Think again. According to Twitter, 93% of people plan to buy something from a small or medium-sized business they follow on the platform. That’s the power of social media—it’s the modern-day equivalent of patronizing your favorite neighborhood business bec [...]

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How to Identify Your Ideal Prospective Customers: 5 Key Questions to Ask

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“You can’t be everything to everyone, so stop trying.” You’ve probably heard this advice before. This is particularly important as it applies to finding your ideal prospective customer. Whether you are an entrepreneur who’s just starting out or you’ve been in business for a while, it can be temptin [...]

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8 Expert Tips on Small Business Hiring

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As a small business owner, you’re probably used to going it alone. You feel comfortable wearing multiple hats, juggling various projects and working long hours. But what happens when you wake up one day and realize you need to hire some help? Attracting and retaining talent as a small business is [...]

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How to Power Through a Time Change Like a Pro

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Whether the clock is springing forward or falling back, time changes can be a shock to your system. It’s not just about having an extra hour of daylight or darkness; changing the clock can be detrimental to your health. Hospitals see a 24% uptick in heart attacks when Daylight Savings Time begins i [...]

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